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Agri Parts Privacy Policy
Published: May 2021
Version: 2 _ Updated on 19/12/2025
Definitions:
Customer: any person who places orders by registering on our e-commerce portals, either on their own behalf or on behalf of another legal entity.
User: anyone who browses or uses the Agri Parts sites and/or registers on the relevant platform; this category therefore also includes Customers.
Data Controller: Agri Parts Srl (hereinafter "Agri Parts" or the "Data Controller").
Data Subject: the natural person (customer and/or user) to whom the personal data refers.
Data Processor: the natural or legal person, public authority, service or other body that processes personal data on behalf of the Data Controller.
Authorised Processor: the natural or legal person who – acting under the responsibility of the Data Controller (Agri Parts) – processes personal data on behalf of the latter and according to its instructions
Sites/Site: the B2B and B2C websites of Agri Parts: catalog.agriparts.it and agripartsitaly.com
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Dear User,
As Data Controller, we hereby provide you with this privacy policy in order to comply with the obligations set out in the General Data Protection Regulation (EU Regulation 2016/679 – GDPR) and because we consider the protection of our users' personal data to be of fundamental importance.
This privacy policy applies exclusively to the websites of Agri Parts Srl (hereinafter "Agri Parts"), catalog.agriparts.it and agripartsitaly.com, and not to any other websites that may be accessed via links within the site. Therefore, if you access external websites, you are invited to review their respective privacy policies.
We therefore invite users to read this privacy policy to understand how the website is managed and how the personal data of users and customers browsing the website is processed.
1. Data Controller
Il Titolare del trattamento è Agri Parts S.r.l., C.F. 02401740374, con sede in via F. Santi 8, Villanova di Castenaso, Bologna, 40055, Italia. Il Titolare può essere contattato inviando una e-mail all’indirizzo di posta elettronica marketing@agripartsitaly.com.
2. Purpose and legal basis of the processing
The purpose of this policy is to explain the purposes and methods of use of the personal data collected through this website, thereby enabling you to make informed choices.
Personal data is collected and processed for the following purposes:
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a. Creation of a user account through registration on the platform, in order to access the services reserved within the Agri Parts websites
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b. Receipt, management, and processing of orders placed through the Agri Parts websites
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c. Compliance with the legal obligations incumbent upon the Data Controller, including fiscal obligations, within the commercial context
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d. Responding to requests received following the completion of contact forms or quote requests via the public catalogue
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In such cases, the legal basis for the processing is the adoption of pre-contractual measures requested by the user or the performance of the contract to which the data subject is a party, pursuant to Article 6(1)(b) of the GDPR. The data will also be processed in order to comply with the legal obligations incumbent upon the Data Controller, including those of a fiscal nature, on the basis of the legal ground set out in Article 6(1)(c) of the GDPR.
In this case, the provision of the data is optional; however, should you refuse to provide the requested data, it will not be possible to carry out the purposes outlined above.
e. Sending a cart recovery email containing links to the relevant products added before the cart expires
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In this case, the legal basis for the processing is the legitimate interest of the Data Controller, pursuant to Article 6(1)(f) of the GDPR, in pursuing the objective of recovering incomplete transactions and providing assistance to the user in order to complete the intentionally initiated purchase.
You may exercise your right to object (Article 21 GDPR) to the receipt of the cart recovery email by contacting us at the address indicated in section 1 of this privacy policy.
f. Sending regular informational or promotional material where the user – when registering on the platform and creating the user account – expressly opts in to the newsletter service.
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In this case, the legal basis is the express consent provided by the data subject pursuant to Article 6(1)(a) of the GDPR. In this case, the provision of the data is optional; your refusal will not prevent you from registering on the platform and using the related services. You may withdraw your consent at any time by contacting us at the address indicated in section 1 of this privacy policy.
g. Sending emails for the purpose of issuing customer satisfaction surveys relating to the order placed.
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In this case, the legal basis for the processing is the legitimate interest of the Data Controller, pursuant to Article 6(1)(f) of the GDPR, in assessing customer satisfaction and improving the services offered. You may exercise your right to object (Article 21 GDPR) to the receipt of the email inviting you to complete the survey by contacting us at the address indicated in section 1 of this privacy policy.
The email containing an invitation to complete surveys may be sent directly by Agri Parts or through the support of specialised companies, which process data on our behalf and have been appointed as external Data Processors (Article 28 GDPR).
3. Nature of personal data
The data collected and processed within the Agri Parts website falls into the following categories:
| a. Personal and contact data: name, surname, email, telephone number, tax code, and address |
| b. Browsing data and cookies: Agri Parts uses technical and profiling cookies as reported in the Cookie Policy. |
| c. Payment data: information relating to the purchase made and the related payment (e.g., IBAN address and Satispay identification code). |
4. Processing methods and scope of data circulation
Agri Parts will process your data with the utmost care and respect.
The data collected will be processed using manual or electronic tools, with appropriate security measures in place to safeguard confidentiality and to prevent risks of loss or destruction, unauthorised access, or processing that is not permitted or not in line with the purposes outlined above, thereby ensuring that the services requested by the user are carried out efficiently.
Based on the data received, Agri Parts will update any communications and changes provided by you in order to ensure the accuracy of your data.
The processing will be carried out by persons authorised by the Data Controller to process personal data for the achievement of the purposes listed above, who have been duly instructed and informed of the constraints imposed by the applicable legislation on personal data protection and who are bound to the Data Controller by a confidentiality agreement. Furthermore, your data will be made accessible only to those members of staff who require it in order to properly carry out the purposes indicated above.
Your data will not be processed outside the European Union.
5. Disclosure of data
The data will be disclosed:
- to persons authorised to process data, acting under the direct authority of the Data Controller, who have been appropriately trained;
- to companies, consultants, or third parties acting as Data Processors pursuant to Article 28 of the aforementioned Regulation, for the provision of services necessary for the use of Agri Parts' e-commerce websites and for the performance of the contract concluded by the user with the company, such as data collection and storage activities, management of contractual obligations, as well as the provision of digital and marketing services;
- to companies, consultants or third parties acting as independent Data Controllers to whom the data must be communicated in order to execute the contract to which the data subject is a party, such as credit institutions and payment platform operators (e.g., Satispay, PayPal, Nexi).
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6. Dissemination of personal data
Your personal data will not be published, disclosed, or made available to unspecified third parties. Your data may be disclosed to the competent authorities, in accordance with the law.
7. Retention of personal data
In accordance with Article 5(1)(c) of the Regulation, the information systems and software programs used by Agri Parts are configured so as to minimise the use of personal and identifying data; such data will be processed only to the extent necessary to achieve the purposes set out in this Policy. The data will be retained for the period of time strictly necessary to achieve the purposes actually pursued and, in any event, the criterion used to determine the retention period is based on compliance with the time limits permitted by applicable laws and with the principles of data minimisation and storage limitation.
The personal data processed to allow you to access, through your personal account, the services reserved for registered users – as referred to in point 2(a) of this privacy notice – will be retained until notification of the deactivation of the personal account.
The personal data collected for the performance of the contract to which the data subject is a party – as referred to in points 2(b) and 2(c) of this privacy notice – will be processed for the entire duration of the contract and, following its full performance, for a period of 10 years.
The personal data processed by Agri Parts for the purpose referred to in point 2(d) of this privacy policy will be processed for the time necessary to allow the Data Controller to respond to the requests received following completion of the contact form.
The personal data processed for the purposes referred to in points (e) and (g) will be processed for the time strictly necessary to achieve those purposes; the email address and personal details will be subject to the same retention period as the data collected for the performance of the contract entered into by you with Agri Parts.
Where data is processed on the basis of your consent, as indicated above, the data will be processed by the Data Controller from the moment the consent is obtained from the data subject and until such consent is withdrawn, if applicable. Withdrawal of consent does not affect the processing carried out by the Data Controller before the withdrawal.
8. Rights of the data subjects
We guarantee that your rights in the field of personal data protection will be respected.
In line with the provisions of the GDPR, in relation to the processing of your personal data, you have the right to ask the Data Controller for:
- Access: you can ask for confirmation as to whether or not data concerning you is being processed and access to personal data and information relating to it, which must be verified within 30 days
- Correction: you may request to correct or supplement the data you have provided, if inaccurate or incomplete
- Cancellation: you can request that your data be deleted, if it is no longer necessary for our purposes, in the event of withdrawal of consent or opposition to processing, in the event of unlawful processing, or if there is a legal obligation to cancel or if it refers to persons under the age of sixteen
- Restriction of processing: you may request that your data be processed solely for storage purposes, excluding any other processing, for the period necessary to rectify your data; in the event of unlawful processing where you object to erasure; where you need to exercise your rights in judicial proceedings and the data retained by the Data Controller may be useful to you; and, finally, where you have objected to the processing and a verification is ongoing as to whether the legitimate grounds of the Data Controller override your own
- Right to object: you may object at any time to the processing of your data, unless there are legitimate grounds of the Data Controller for carrying out the processing that override your own, for example for the establishment, exercise, or defence of legal claims
- Data portability: you may request to receive your data, or to have it transmitted to another data controller designated by you, in a structured, commonly used, and machine-readable format
- Withdrawal: you can withdraw your consent to the use of cookies (Cookie Policy) at any time, since in this case it constitutes the basis of the processing. The withdrawal of consent, however, does not affect the lawfulness of the processing based on the consent given before the withdrawal.
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Finally, you have the right to lodge a complaint with a supervisory authority (the Italian Data Protection Authority – www.garanteprivacy.it) if you believe that the processing of your personal data infringes the applicable legislation. Alternatively, you may lodge a complaint with the supervisory authority of the EU Member State in which you reside, habitually work, or where the alleged infringement occurred.
At any time, you may request to exercise the above-mentioned rights by contacting Agri Parts at the email address indicated in section 1 of this privacy policy (marketing@agripartsitaly.com).
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